Corporates
Atheneum provides an innovative Global Insights Platform which ensures our Corporate clients are able to overcome Compliance, Language and Limited Resource challenges on primary research projects.
Corporates
Atheneum provides an innovative Global Insights Platform which ensures our Corporate clients are able to overcome Compliance, Language and Limited Resource challenges on primary research projects.
C-Suite
Evaluate ways to optimise and build the business, network and engage senior level advisory services discreetly and confidentially, shape internal structures and processes that support the goals of the organisation and identify and implement operational improvements.
Business Unit Directors
Manage the financial goals of the Business Unit; analyse competitive dynamics and best practices, product shifts, pricing trends, and customer preferences; and leverage insights from market trends, customer needs, and business priorities to identify new areas for growth.
Strategic Marketing
Validate known information and challenge assumptions to create a quantitative view of a target market; define and measure the attractiveness of potential new end user groups; use market insight to identify the most attractive new product opportunities; and assess the attractiveness of new geographies for expansion
Mergers & Acquisitions
Commission outsourced target screening and commercial due diligence, analyse operational performance, and better understand key industry trends related to potential targets. Evaluate strategic and/or financial partnerships in existing or adjacent markets.
R&D
Articulate the existing and future ‘voice of the customer’ to understand which needs are met and unmet, understand the evolution of markets, technologies and customers over time. Test new ideas in the market by accessing B2B professionals, and address product-specific challenges that require expertise in a particular field or operational context.
Product Development
Generate ideas, explore potential applications and new customer groups, scout new technologies, conduct market and technology feasibility research, refine market-ready innovations; structure and sequence launch of finalised products in chosen markets; and estimate the market potential and return on investment of new product developments.
Market Research
Analyse competitive positioning, threats, opportunities and trends in existing, adjacent and new markets; conduct primary research with key B2B and B2B2C market stakeholders (value chain), profile political and economic environments of new and existing markets; and compare pricing for comparable products across the competitor peer set.
Business Development
Evaluate competitive positioning, threats, and opportunities for the organisation and specific business units; scenario plan through research of macro and micro trends within new and existing markets; and compare business models and go to market strategies of existing players and disruptive new market entrants.
C-Suite
Evaluate ways to optimise and build the business, network and engage senior level advisory services discreetly and confidentially, shape internal structures and processes that support the goals of the organisation and identify and implement operational improvements.
Business Unit Directors
Manage the financial goals of the Business Unit; analyse competitive dynamics and best practices, product shifts, pricing trends, and customer preferences; and leverage insights from market trends, customer needs, and business priorities to identify new areas for growth.
Strategic Marketing
Validate known information and challenge assumptions to create a quantitative view of a target market; define and measure the attractiveness of potential new end user groups; use market insight to identify the most attractive new product opportunities; and assess the attractiveness of new geographies for expansion
Mergers & Acquisitions
Commission outsourced target screening and commercial due diligence, analyse operational performance, and better understand key industry trends related to potential targets. Evaluate strategic and/or financial partnerships in existing or adjacent markets.
R&D
Articulate the existing and future ‘voice of the customer’ to understand which needs are met and unmet, understand the evolution of markets, technologies and customers over time. Test new ideas in the market by accessing B2B professionals, and address product-specific challenges that require expertise in a particular field or operational context.
Product Development
Generate ideas, explore potential applications and new customer groups, scout new technologies, conduct market and technology feasibility research, refine market-ready innovations; structure and sequence launch of finalised products in chosen markets; and estimate the market potential and return on investment of new product developments.
Market Research
Analyse competitive positioning, threats, opportunities and trends in existing, adjacent and new markets; conduct primary research with key B2B and B2B2C market stakeholders (value chain), profile political and economic environments of new and existing markets; and compare pricing for comparable products across the competitor peer set.
Business Development
Evaluate competitive positioning, threats, and opportunities for the organisation and specific business units; scenario plan through research of macro and micro trends within new and existing markets; and compare business models and go to market strategies of existing players and disruptive new market entrants.
Get in Touch
Interested in what Atheneum can offer your business?
Atheneum works within a number of other key industry sectors.
Atheneum works within a number of other key industry sectors.
Gain in-depth market insights by connecting with leading experts worldwide
Leverage our teams to create primary research deliverables in 60 languages
Boost your capabilities by integrating our industry experts into your team
Gain in-depth market insights by connecting with leading experts worldwide
Leverage our teams to create primary research deliverables in 60 languages
Boost your capabilities by integrating our industry experts into your team